ProofHQ Case Study
BMI Healthcare Replaces Review and Approval Process with ProofHQ
Healthcare. It’s one of the most highly regulated industries there is. No matter the size of a practice, facility or healthcare group, there are healthcare compliance concerns that all medical organisations face. For this reason, everyone in the industry operates in an atmosphere of heightened vigilance. Naturally, this includes marketing compliance.
BMI Healthcare is the UK’s largest private hospital group, with 59 hospitals and clinics. They believe that there are two sides to healthcare: clinical expertise and caring support for their patients.
Their brand states that they are “Serious about health. Passionate about care.” Unfortunately, maintaining that brand from a marketing standpoint was more complicated than it needed to be. They turned to ProofHQ for help with their marketing workflow…Download the full BMI Healthcare case study here. PDF