ProofHQ Case Study
Direct marketing firm wins clients with online proofing
ProofHQ improved customer service, provided better custodianship of the proofing process and boosted relationships with larger clients.
Genesis Direct is an integrated marketing company founded on the principle of “service first”. This mantra extends throughout the business and was one of the key drivers for their adoption of online proofing. As its name suggests, Genesis Direct provides a full range of direct marketing services. These include direct mail, database development, data mining and data processing, plus production of mail and online campaigns.
Genesis Direct has grown rapidly and serves clients of all sizes. Its clients include a number of large corporate organizations with sophisticated workflow and data processing requirements in multiple locations across multiple overlapping projects.
An important part of the production workflow is getting client approval on sample data sets before large production runs start. With its mantra of “service first”, Genesis Direct takes responsibility for driving approvals from its clients to ensure timely production and delivery…Download the full Genesis Direct case study here. PDF