ProofHQ Case Study
How Guitar Center cut proof management time by over 90% with ProofHQ
Guitar Center is the world’s largest retailer of musical instruments with 230 brick-and-mortar stores across the U.S. along with multiple online storefronts. To fulfill new product releases and promotions across these stores, Guitar Center must deliver a multitude of marketing materials; everything from print ads to postcards, in-store signage, radio and TV commercials, web graphics, and more.
Core production is comprised of buyer’s guides and monthly catalogs, with page counts varying anywhere from 16 to 200+. The number of reviewers varies as well, from 4-5 people reviewing a small proof, to more than 120 reviewing a proof for a buyer’s guide…Download the full Guitar Center case study here. PDF