Third Light Case Study
MullenLowe finds files faster
A creatively driven global marketing communications group has significantly improved file searches for users and improved collaboration with clients by using the Third Light DAM proposed and integrated by LGS.
MullenLowe Group is a creatively driven global marketing communications group with an international client list that ranges from luxury brands with centuries of tradition to 21st century internet behemoths, from charities to cruise lines, and from automobile manufacturers to furniture and fashion outlets. It employs 6400 people in over 65 markets and offers integrated creative services, a behaviour-driven activation brand, a full service globally integrated digital marketing agency and a 350-person media shop.
Creating and managing digital assets, whether for print, web, mobile or TV, is always a challenge. When the clients and campaigns are global, that challenge of sharing, reviewing approving and distributing assets in the correct format is multiplied considerably…Download the full MullenLowe case study here. PDF