DALIM SOFTWARE Case Study
Production flows from PRINTEMPO to ES
For all the talk of digital channels dominating marketing, printed mail, order catalogues are still big business, reaching every demographic in a cost-effective way, even if the order they generate are now as likely to be taken online as via telephone or post. One company that knows this very well is Vermillion, an independent pre-media service provider that is responsible for generating some 30,000 mail order pages a year for popular brands such as Freemans, Kaleidoscope, Grattan, Damart, Bella di Notte and LookAgain. In addition to the home shopping portfolio, Vermillion’s staff of 14 serves clients in the FMCG (fast-moving consumer goods) and point-of-sale markets.
The Leeds, UK, company is a long-standing DALIM SOFTWARE customer, having used PRINTEMPO since the business was established in 2004, making it one of the first users of that software. Production director Chris Milner explains, “With this quantity of work, we’re extremely mindful that we need systems in place to handle the volume, both for ourselves and for current and potential new clients.”
A key aspect of handling work efficiently for both Vermillion and its clients was proofing of catalogue and other pages, so the DIALOGUE Engine was added to PRINTEMPO to enable soft-proofing. “Colour accuracy is key, as 50 per cent of our business now doesn’t involve contract proofs until we place the publication with the printers,” says Milner…Download the full Vermillon case study here. PDF